Let’s talk about the flag.
No, not this one:
(audio NSFW, but always makes me chuckle)
That is… something. So much to unpack here:
- We have the name of the city spelled out up top, I guess out of caution that this could be confused with any other city’s flag.
- Next, a nod to our “carpet capital” status below. I assume the design committee wanted the word “carpet” in here somewhere, just so we are crystal clear what those three rolls are in middle. Don’t want anyone thinking our town is where Ms. Crocker makes all those Fruit Roll-Ups.
- We have the nice dystopian industrial complex in the background, complete with a smokestack spewing its noxious fumes into the air. Behind that, a silhouette of brutalist skyscrapers that looks like it was lifted from the old ’80s Denver Nuggets logo. Just where in Dalton is that skyline?
- Finally, a lush field of green that was probably meant to be grass, but I’m gonna retcon this and declare that it is now Shaw™ Sports Turf PowerBlade Elite®.
Think that’s a bad flag? Its not just you. Its science!
According to the North American Vexillological Association (i.e., flag nerds), there are five basic principles that go into a good flag design:
- Keep it simple (can a child draw it from memory?)
- Use meaningful symbolism
- Use 2-3 basic colors
- No lettering or seals
- Be distinctive or be related (in other words, be totally unique or be creative in how you link it to flags you want to be associated with).
You can check out NAVA’s guide “Good Flag Bad Flag” here: http://www.ausflag.com.au/assets/images/good-Flag-Bad-Flag.pdf
How does Dalton’s flag score based on those principles? I’d say a 1 out of 5, max.
- Is it simple? Big “no.”
- Does it use meaningful symbolism? Maybe with the carpet, but that’s pretty lame. And definitely not with the fake metropolis in the background.
- Does it use 2-3 basic colors? I count 6 (red, blue, yellow, green, black, white) with a weird attempt at a speckled-blue pattern on that bottom carpet roll. Probably wouldn’t put that in my house.
- Lettering or seals? Biiiiiig no-no, and that’s basically this flag’s entire existence.
- Distinctive or related? Here’s where I can give it 1 point, because if nothing else, it is… unique.
Want to see some examples of other cities’ flags? I gotchu. Check out this BuzzFeed article with scores of city flags ranked from best to worst. The Russians and the Czechs are killing it with their flag game. And LOL @Provo, at least we didn’t design ours using WordArt.
Where do you think we would stand on that list? Think we need a flag that better represents this great city?