This Ain’t No Rag, It’s A Flag

Let’s talk about the flag.

No, not this one:

(audio NSFW, but always makes me chuckle)

This one:

dalton flag

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That is… something.  So much to unpack here:

  • We have the name of the city spelled out up top, I guess out of caution that this could be confused with any other city’s flag.
  • Next, a nod to our “carpet capital” status below. I assume the design committee wanted the word “carpet” in here somewhere, just so we are crystal clear what those three rolls are in middle.  Don’t want anyone thinking our town is where Ms. Crocker makes all those Fruit Roll-Ups.
  • We have the nice dystopian industrial complex in the background, complete with a smokestack spewing its noxious fumes into the air. Behind that, a silhouette of brutalist skyscrapers that looks like it was lifted from the old ’80s Denver Nuggets logo.  Just where in Dalton is that skyline?
  • Finally, a lush field of green that was probably meant to be grass, but I’m gonna retcon this and declare that it is now Shaw™ Sports Turf PowerBlade Elite®.

Think that’s a bad flag? Its not just you.  Its science!

According to the North American Vexillological Association (i.e., flag nerds), there are five basic principles that go into a good flag design:

  1. Keep it simple (can a child draw it from memory?)
  2. Use meaningful symbolism
  3. Use 2-3 basic colors
  4. No lettering or seals
  5. Be distinctive or be related (in other words, be totally unique or be creative in how you link it to flags you want to be associated with).

You can check out NAVA’s guide “Good Flag Bad Flag” here: http://www.ausflag.com.au/assets/images/good-Flag-Bad-Flag.pdf

How does Dalton’s flag score based on those principles? I’d say a 1 out of 5, max.

  1. Is it simple? Big “no.”
  2. Does it use meaningful symbolism? Maybe with the carpet, but that’s pretty lame. And definitely not with the fake metropolis in the background.
  3. Does it use 2-3 basic colors? I count 6 (red, blue, yellow, green, black, white) with a weird attempt at a speckled-blue pattern on that bottom carpet roll. Probably wouldn’t put that in my house.
  4. Lettering or seals? Biiiiiig no-no, and that’s basically this flag’s entire existence.
  5. Distinctive or related? Here’s where I can give it 1 point, because if nothing else, it is… unique.

Want to see some examples of other cities’ flags? I gotchu.  Check out this BuzzFeed article with scores of city flags ranked from best to worst.  The Russians and the Czechs are killing it with their flag game. And LOL @Provo, at least we didn’t design ours using WordArt.

Where do you think we would stand on that list? Think we need a flag that better represents this great city?

2 thoughts on “This Ain’t No Rag, It’s A Flag

Add yours

  1. I realize this is meant to be funny…. but you are bordering on disrespect on this post and the one covering Depot.
    Do you know how old this logo is? I have never seen it in flag form.
    Are you aware that the “smokestack spewing noxious fumes” is a false statement? It is actually steam.
    Are you aware of the EPA regulations that are followed and constantly monitored?
    Be careful that you don’t help spew a false narrative that our town and industry had to fight for years,
    I love your humor, but I think you might be venturing away from your original intent.
    Your “about” section discusses combating “bizarre negativity”
    Please keep that in mind with future posts.
    I hope you take my comments in the spirit in which it is intended, which is a gentle reminder that Dalton is a great place to live and work.

    Like

    1. Thanks Jan! I do appreciate the input and hope to see more constructive debate like this in our comments. Dalton most certainly is a great place to live and work, and your comment really hits the nail on the head with one of the reasons I personally think our logo/flag needs some work: it may actually be doing us a disservice by reinforcing that negative narrative. I think we are missing an opportunity here to better represent Dalton’s identity through meaningful symbolism, especially when we have so many talented people in our town with a keen eye for design.

      Liked by 1 person

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